William Hague, a former Foreign Secretary and one-time leader of the Conservative Party, is an excellent speaker. He first spoke at a Tory Conference when he was 16! His speaking tips are always worth hearing. Three we particularly liked are: People decide whether to listen or tune out at the start. What goes into […]
If you want your audience to listen to your full message, make sure you get them hooked in the first 30 seconds. It used to be said that the perfect pop song lasted 3 minutes. Now all of this is changing because of the way streaming services, like Spotify, pay royalties only if the track […]
Over the holiday season we did our version of the TV game “Would I lie to you”. For those who don’t know the game, one person has to tell a personal story and the rest of the participants have to guess if it’s true or false
To make an immediate impact on a new client you need to make a personal connection. So be prepared to have some small talk. Think about what’s happening in your life/ their life/ the world even, that you could reference and relate to their business issues and show that you’re in-tune, interesting and interested in others.
The client needs to feel from the very beginning that you are ‘just like them’ and have their best interests at heart
Never approach a speech or presentation thinking it has only limited appeal. You can always introduce them to your ‘Bigger Picture’ and make them glad they heard what you had to say. Every member of your audience should feel their time with you was well spent.
What would your customer think about your idea?