We went to hear a talented writer/speaker last month – Jay Heinrichs.
Jay had come over from New York to London to launch his new book “How to argue with a Cat.” (His previous book “Thank you for Arguing” was a New York Times bestseller.)
It’s a great book title, which Jay fully demonstrated with words and illustrations, on how you can persuade a cat (and the rest of us) to listen to an argument and accept it.
There are lots of insights and entertainment in the book, some you may never have considered before. Here are a couple:
Learn the art of the pounce – perfect your timing.
Always offer a comfy lap – think about what your opponent wants.
If you’re in the persuasion business – aren’t we all – you should consider getting it – it’s only £7.99 https://www.amazon.co.uk/How-Argue-Cat-Humans-Persuasion/dp/1846149576
Posted by Sally Clare on Tuesday, April 3rd, 2018 in Features › News ›
Tags: art of persuasion, know your audience, show you care, understand your client