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Selling the Brand called YOU

Personal branding is all about developing a better understanding of ourselves in order to know what is possible. It takes self-reflection and personal honesty. It’s all about setting goals. Making brand plans. It takes time. It’s a process that never stops. But the rewards are huge. And understanding better how to sell the brand called you will help you make better connections with everyone you want to.

A brand is a promise of what you can expect when you buy it, use it and experience it.

People can be brands too. Your personal brand offering needs to be clear, offer benefits and must deliver on the promise it makes. It needs to be constantly updated to keep in-tune with market conditions. The better the brand the more can be charged for it.

Great brands make connections. You need to be good at getting your message across so that you get heard and make a connection. The quality and relevance of your message is key to this.

A successful brand has presence. Having a presence means you attract attention for the right reasons. Presence is about being relevant and being self-aware.

The better the brand, the more effective and successful it is. People with personal vision and self-knowledge give greater purpose to everything they do.

Who will benefit?

Anyone who wants to develop their personal brand to maximise their effectiveness in their work, socially and in their communities.
Maximum number of 8 delegates

Workshop outcomes:

  • Greater self-awareness of personal strengths and benefits and as a result develop a greater personal confidence in your brand
  • An understanding of how personal attitude and choice affects your brand
  • Ideas to help develop your personal brand offering and have greater self-belief
  • A step guide for becoming a more effective messenger
  • Tips on how to develop a greater personal presence for your brand
  • Greater effectiveness as a Brand Advocate for the company you represent

1 day Outline Programme

Purpose: To work on your personal brand to help you to build greater self-awareness and self-belief in order to achieve more relevance and success in your marketplace.

09.30 – 17.30 including a sandwich lunch

1. Welcome and intros
2. “You choose”
3. “Attitude counts”
4. “Why would anyone want to buy you?”
5.  “Showcasing your brand”
6. “Establishing brand presence”
7. Review of the day
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