Selling Creative Ideas – I day workshop

To sell successfully the sales person needs to craft their sales pitch and to understand that to be successful, both parties must feel they have benefitted from the transaction. In order to do this when selling ideas, the delegate must accept they are in the business of ‘selling’. This course is specifically designed to help delegates to maximise the ‘buying experience’ for their clients.

Who will Benefit?

Anyone who has to sell ideas – whether the original creator, planner or account management. Typically, a prospective delegate may lack confidence or feel unable to put together a logical argument or find it difficult to bring an idea alive. They may have only just started in the business or have years of experience. Maximum 8 delegates.

Workshop outcomes:

• A better understanding of the ‘client’s viewpoint’ and to put across the most ‘persuasive case for buying’
• The skills to sell the logic behind the idea
• The confidence to bring an ‘idea alive’, by helping the client get into the right ‘mind frame’ for creativity and the right ‘visual frame’ to understand
• A step-by-step plan of action they can follow when selling their ideas

1 day Outline Programme

This programme is highly interactive. Delegates will take part in a number of exercises, one of which is video’d, and will receive extensive feedback and advice

Purpose: To help you develop your current skills and build confidence in order to improve the ’client’ experience when selling ideas/creative work.*

09.30 – 17.30 including sandwich lunch

1. Welcome & Introduction 
2. Setting up the sale
3. Selling creative work – a plan of action
4. Selling – take two
5. Review of the day
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