The Power of Storytelling in Business
– 1 and 2 day Workshops
People remember the stories! You can give a presentation that’s a dazzling display of your vast intellectual knowledge, but when all is said and done, people remember the stories.
Don’t confuse storytelling with speaking in the narrative. Delivering the narrative around a set of facts is not storytelling – just basic good communication. Don’t confuse storytelling with delivering case studies.
Stories are more powerful when they make a point. In business a story must always make a point. And the audience must always understand that point.
Why storytelling?
The ability of the presenter to show thought leadership is dependent on their ability to help
others ‘imagine’ and ‘get the point’. Presenters therefore need to connect emotionally as well
as rationally and stories allow them to do this.
Who will benefit?
The art of storytelling is an important weapon in anyone’s communication arsenal so any managers who have made a number of presentations and are competent at delivering them. Maximum of 6-8 delegates.
Workshop outcomes:
- To understand the different ways to use stories in business presentations
- A step guide to crafting stories
- To develop the confidence to use stories to make more impact
- To release imaginations to communicate more creatively
- To observe themselves in action as a storyteller and receive feedback
1 day Outline Programme
This programme is highly interactive. Delegates will take part in a number of exercises, one of which is video’d, and will receive extensive feedback and advice.
Purpose: To help you to use stories – your own and borrowed – so you can make a greater impact and a stronger connection with your audiences.
1. “Storytelling is the key to true engagement.”
2. “Brainstorming stories”
3. “There’s a time and a place for a story.”
4. “If you don’t know the plot, how will you deliver the punch line?”
5. “Facts tell, stories sell.”
6. “Step plan for structuring a story.”
7. “It’s as much about the telling as the story.”
8. Tell us a story – video and feedback
9. Summary of day and review
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2 day Outline Programme
This programme is highly interactive. Delegates will take part in a number of exercises, one of which is video’d, and will receive extensive feedback and advice.
Purpose: To help you to use stories – your own and borrowed – so you can make a greater impact and a stronger connection with your audiences.
Day 1 -09.30 – 17.30 including lunch
- “Storytelling is the key to true engagement”
- “Brainstorming stories”
- “There’s a time and a place for a story”
- “If you don’t know the plot, how will you deliver the punch line?”
- “Facts tell, stories sell”
- “Step plan for structuring a story”
- “It’s as much about the telling as the story”
- Tell us a story – video and feedback
- Summary review of day and briefing for Day 2
Day 2 – Today time will be spent on stimulating creative story writing and developing confidence to ‘be more imaginative’ and improving personal storytelling skills.
- “Reflections”
- “Tell us another story…”
- “Brainstorming stories” Take 2
- “Write another story”
- “Tell me a fact and I’ll learn. Tell me a truth and I’ll believe.
But tell me a story and it will live in my heart forever - “A final story” – video and playback
- Summary review
