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Lessons for writers of speeches and presentations

Barry spoke at the European Speechwriters Network Conference in Brussels last month about Mad Men. His purpose was to convince speechwriters that they need to adopt a more professional approach to their craft by learning how the ad people of the 60s created memorable advertising and follow their principles.

Speeches like ads are about business, about selling ideas, about getting people to buy you. They need both emotional and logical rationales with executions guaranteed to make them memorable.

So in a nutshell, what can speechwriters learn from Mad Men?

Understand your audience and speak to them in their language.

We run an Advanced Business Presentations course which will not only help you to write better speeches and presentations but will also show you how to make a greater personal impact on your audience.

 

sallyclare

Posted by Sally Clare on Tuesday, October 15th, 2013 in FeaturesNews
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