The Power of Storytelling in Business
Stories allow the listener the time to ‘imagine’ and to ‘get the point’ – without needing to first ‘understand, assimilate and assess’. When you listen to a good storyteller, you hear the story with your head, heart and soul. You’re not a passive listener – you’re an active participant.
You can give a presentation that’s a dazzling display of your vast intellectual knowledge, but when all is said and done, people remember the stories. Don’t confuse storytelling with speaking in the narrative. Delivering the narrative around a set of facts is not storytelling – just basic good communication. Don’t confuse storytelling with delivering case studies. Stories are more powerful when they make a point. In business a story must always make a point. And the audience must always understand that point.
