One of our key pieces of advice we give our delegates is to speak from the heart.
It doesn’t matter how intelligent or knowledgeable you are, if you don’t engage your audience from your heart felt opinion you will fail to connect and persuade.
So we were very interested to read about how important this is when you want to be creative. In a Fast Company Compass blog – https://www.fastcompany.com/90356441/the-30-second-trick-that-can-make-anyone-more-creative? we read about a new study published by The Universities of Connecticut and Illinois in the Journal of Consumer asking the question: “If you’re charged with designing a new product or marketing campaign, what’s the better source of creativity: your brain or your heart?”
Their conclusion? Your heart.
They found it’s more important to think about how your audience or users feel than how they might act. And once you know that, you can actually change your own thinking to be more creative.
They concluded that when you have more empathy your cognitive flexibility improves – and when that happens – you become a better creative thinker.