We came across a memo which had been sent out by a large international marketing company to staff and key suppliers on the need for good writing.
It pointed out that poor writing reflects badly on a business. It can be time-wasting, costly, even damaging and reflects on the sender.
On the other hand, good writing is good for everybody especially the sender’s image.
On a single sheet, it argued the case for good writing and included these tips:
Your Ist para should contain 80% of the story.
Your Ist page needs to carry 100% of the critical information.
Jargon, acronyms and abbreviations should be avoided.
Remember, effective communication is short and to the point.