20 years of storytelling for business by international trainers and storytellers Speakers' Corner
International trainers and storytellers

Good Writing

We came across a memo which had been sent out by a large international marketing company to staff and key suppliers on the need for good writing.

It pointed out that poor writing reflects badly on a business. It can be time-wasting, costly, even damaging and reflects on the sender.

On the other hand, good writing is good for everybody especially the sender’s image.

On a single sheet, it argued the case for good writing and included these tips:

Your Ist para should contain 80% of the story.

Your Ist page needs to carry 100% of the critical information.

Jargon, acronyms and abbreviations should be avoided.

Remember, effective communication is short and to the point.


Posted by Sally Clare on Wednesday, November 8th, 2017 in FeaturesNews
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