20 years of storytelling for business by international trainers and storytellers Speakers' Corner
International trainers and storytellers

Good Writing

We came across a memo which had been sent out by a large international marketing company to staff and key suppliers on the need for good writing.

It pointed out that poor writing reflects badly on a business. It can be time-wasting, costly, even damaging and reflects on the sender.

On the other hand, good writing is good for everybody especially the sender’s image.

On a single sheet, it argued the case for good writing and included these tips:

Your Ist para should contain 80% of the story.

Your Ist page needs to carry 100% of the critical information.

Jargon, acronyms and abbreviations should be avoided.

Remember, effective communication is short and to the point.

sallyclare

Posted by Sally Clare on Wednesday, November 8th, 2017 in FeaturesNews
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