Apparently it lasts 8 minutes and 36 seconds and includes a dragon, a princess, a wizard and a fairy. The perfect story is set in a castle and the hero carries a magic wand and, wait for it, a mobile phone.
We remember working with a director of a major media agency many years ago on a particular presentation she was making to her board to ‘make the case for mobile phones becoming the centre of media planning’. At the time it was considered very forward thinking.
Could storytellers have imagined just a few years ago that a mobile phone would be a requirement of writing a perfect fairytale?
“Logic will get you from A to B. Imagination will take you everywhere.” Albert Einstein