If you want your audience to listen to your full message, make sure you get them hooked in the first 30 seconds.
It used to be said that the perfect pop song lasted 3 minutes. Now all of this is changing because of the way streaming services, like Spotify, pay royalties only if the track is played for longer than 30 seconds.
So songwriters are now looking to make their openings more memorable and impactful, with catchier vocals. This way they can earn a living.
This 30 seconds emphasis is just the same for someone making a presentation: if you don’t get your audience’s attention in the first 30 seconds, chances are, you’ve already lost them.
How can you achieve this with a presentation or speech? Here are 3 ways which really do work:
Don’t fail in your first 30 seconds – say something that matters and get your audience hooked.