William Hague, a former Foreign Secretary and one-time leader of the Conservative Party, is an excellent speaker. He first spoke at a Tory Conference when he was 16! His speaking tips are always worth hearing. Three we particularly liked are: People decide whether to listen or tune out at the start. What goes into […]
If you want your audience to listen to your full message, make sure you get them hooked in the first 30 seconds. It used to be said that the perfect pop song lasted 3 minutes. Now all of this is changing because of the way streaming services, like Spotify, pay royalties only if the track […]
To make an immediate impact on a new client you need to make a personal connection. So be prepared to have some small talk. Think about what’s happening in your life/ their life/ the world even, that you could reference and relate to their business issues and show that you’re in-tune, interesting and interested in others.
The client needs to feel from the very beginning that you are ‘just like them’ and have their best interests at heart
What would your customer think about your idea?