We believe that a painting is rather like a story, because like a painting a story is opening the mind to all sorts of interesting and emotional experiences.
We keep our stories in a storybook so that when we need to make a connection and help people understand better, we have a collection of personal stories to draw on. Here are some recent ones.
As push strategies of over promising and bragging lose traction, marketers have turned to the pull tactics of
Research shows that after a presentation 63% of your audience remember a story but only 5% remember a fact.
The right story can add value to your ideas and recommendations. The right story, preferably a personal one, can add value to you and your messages.