Stories help us to imagine. They help understanding. Stories help us to remember. We are always on the look out for them. Here’s a short snippet from one we found recently. It opened our minds to ‘what if’.
The right story can add value to your ideas and recommendations. The right story, preferably a personal one, can add value to you and your messages.
If you have ever travelled on the London underground you will almost certainly have seen a Jack Daniel’s cross track poster.
Every poster tells a different story –
Stories add value to you and your recommendations. Significant Objects, a US Research company, decided to test the value of sales stories written to describe and enhance the value of a number of items they planned to sell on e-bay. All the items cost just over $128 but after putting a story behind each item, they eventually sold them all for $3612 in total – a staggering 2,700% increase on the cost price!