20 years of storytelling for business by international trainers and storytellers Speakers' Corner
International trainers and storytellers

Stories add value to you and your recommendations

Stories add value to you and your recommendations. Significant Objects, a US Research company, decided to test the value of sales stories written to describe and enhance the value of a number of items they planned to sell on e-bay. All the items cost just over $128 but after putting a story behind each item, they eventually sold them all for $3612 in total – a staggering 2,700% increase on the cost price!