The value of a story
The right story can add value to your ideas and recommendations. The right story, preferably a personal one, can add value to you and your messages.
Stories add value to you and your recommendations
Stories add value to you and your recommendations. Significant Objects, a US Research company, decided to test the value of sales stories written to describe and enhance the value of a number of items they planned to sell on e-bay. All the items cost just over $128 but after putting a story behind each item, they eventually sold them all for $3612 in total – a staggering 2,700% increase on the cost price!
SO WHAT MAKES YOU STAND OUT?
We were in Dubai last week seeing our family and the sights. We’ve been there many times before for work but every time we go, there’s always something new to see and to be impressed by. This time we went to the 123rd floor of the Burj Khalifa Tower (the tallest building in the […]