We have a saying “Every presentation is a story well told”. We have heard many thousands of presentations but can only remember the stories.
As push strategies of over promising and bragging lose traction, marketers have turned to the pull tactics of
Research shows that after a presentation 63% of your audience remember a story but only 5% remember a fact.
The right story can add value to your ideas and recommendations. The right story, preferably a personal one, can add value to you and your messages.