As push strategies of over promising and bragging lose traction, marketers have turned to the pull tactics of effective storytelling.
Robert McKee the famous guru of screenwriting has turned his attention to business writing in his book
“Storynomics”. https://www.amazon.co.uk/Storynomics-Story-Driven-Marketing-Post-Advertising World/dp/1538727935
Two soundbites from his book:
Stories create a moment of change. In the age of distraction, attention caught and held is the marketer’s single
most valuable asset.
Stories speak of conflict that changes life. They’re all about the pain and the pleasure.
As confident storytellers you’ll be able to tell stories that build brand affinity with your target audience and at the
same time touch their hearts in ways that deepen their lives.
By reaching their hearts, your audience will become your messenger.
Our 1 day workshop – The Power of Storytelling in Business – is highly rated by your industry. To find out more here’s a link to our website: http://www.speakersco.co.uk/workshops/the-power-of-storytelling-in-business or call us on ++44 208 605 3782