Don’t self censure your presentations because you think you may be telling your audience something they may not like. We can learn a lot from the people who make a living from stand-up comedy – find out how.
You need a plan – one that your client can buy into – one that your client knows is focused on their needs – not on yours. The difference a good plan can make to any outcome is immeasurable.
Barry was in hospital last month for 4 days. He was surprised by how customer-focused it was and how special he was made to feel. The NHS reminded him of a first-class agency.
If you look after the people who create your wealth, you will win. If you ignore them, you will probably pay for it. We went to New Orleans last month to see for ourselves how this unique city of music, creole culture & food, was doing. When anyone now mentions New Orleans, you may think […]
Do you understand the motivations of your audience? Can you identify their emotional hook?
Or do you load your argument with as much ammunition as you can find?
We’d like to borrow a story from the book ‘Life’s a Pitch’ by Roger Mavity & Stephen Bayley which we think will help you decide……
It doesn’t cost you anything to be nice to someone but it can cost you your reputation and business if you’re not.