Like most large companies, Amazon has lots of meetings. It’s become legendary that in the most important ones, founder Jeff Bezos introduces an additional chair which remains empty. It’s there to remind attendees that the most important person in the room is …the customer.
Seeing it encourages attendees to take on the perspective of the invisible but essential person. What would customers think of the ideas being put forward? Would they understand and see the benefit?
Try this in your own world. Who’s sitting on your empty chair?
Posted by Sally Clare on Wednesday, March 9th, 2016 in Features › News ›
Tags: audience, engaging your audience, making an impact