“Everybody lives by selling something” Robert Louis Stevenson.
The better we are able to sell ourselves and sell our ideas, the more effective we become in our relationships with clients and colleagues. Our Selling Ideas workshop has always been popular with creative people, but now we’ve made it relevant for media and PR agencies who would also benefit from selling more creatively to clients.
Audiences want to see your conviction, passion and belief in what you sell. The more you show these, the more likely it is that you will be successful and gain your clients’ trust and respect.
A survey of financial advisors in the USA highlighted what they saw as the three most important selling qualities:
1. Their ability to listen
2. To build trust
3. To empathise with their clients’ needs.
Qualities applicable to any selling situation…
Finally, we like what the creative man Steve Harrison said about selling ideas: “The best way to sell (and the best way to build a relationship) is to win their respect and they will respect you most if they think you know more than they do.”
People want to buy from an expert – so make yourself the expert in your business.
Posted by Barry Graham on Saturday, June 11th, 2016 in Features › News ›
Tags: expert, knowing your subject, professional, selling, Selling effectively, selling ideas