April 2016 – we’ve now been selling ourselves for 19 consecutive years. And we’re proud of it!
We set up in business because we perceived a yawning gap between the quality of the thinking that went into developing a pitch Idea and the quality of the presentation that went into ‘selling’ it.
We both came from the Agency world but Sally had started on the Client side. So we were confident we could offer the benefits of both perspectives.
We started our training initiative focusing exclusively on the UK market but when training budgets were cut in the Recession, we extended our offer internationally.
Our very first positive response was from Leo Burnett, Europe.
“Will you go anywhere?” their training manager asked.
At this point, images of places where we would rather NOT go came immediately to mind. “Well, almost anywhere” we replied diplomatically.
“How about Copenhagen, on mid-summer’s day?” she asked.
We hesitated for a heartbeat – we didn’t want to sound desperate for the business. “Of course!” we replied with calm enthusiasm “Very happy to go there!”
That was our first training market for Leo Burnett. It went well!
Since then, we‘ve worked with Leo Burnett in no fewer than 14 different countries. (Reputations are built on relationships, remember.)
We are about to put this up to 15 countries as we go to Leo Burnett, Toronto in mid-April. Canada will be our 28th international market – proof that a “Love of selling makes the world go round!”
We feel privileged to have worked with so many fine Media, Creative, Research and PR people in so many different locations.
English was often not their first language but we encouraged them to speak their truth with confidence and to tell us their stories which we will remember always.
