We were in Turkey last month seeing some old Turkish advertising friends and had a short break in a Radisson Blu Hotel in Cesme (near Izmir on the Aegean). The weather was perfect 30 degrees with a sea breeze. The first day we went to the beach before the crowds and found a hotel employee […]
We were asked a question by a young delegate who was attending an agency European get together in London. She asked: “How do I get their attention when I stand up to speak when most of them are chatting amongst themselves?” We told her not to attempt to speak until the room was quiet and […]
You must grab your audience’s attention within the first 20 seconds.
As push strategies of over promising and bragging lose traction, marketers have turned to the pull tactics of
Simon Sinek is passionate about companies needing to value their people more – to put them first. Because when they do, employees are more committed to the company’s vision and are much happier.
This is the time of year when most of us think about making changes even if we do nothing in the end to make those changes. We’ve got some go to advice when we start to procrastinate…