How are things?
Do you really know what your partner, best friend or long standing client is thinking?Research shows that the longer you know someone the less likely you are to predict what they think.
Do you really know what your partner, best friend or long standing client is thinking?Research shows that the longer you know someone the less likely you are to predict what they think.
It’s always a good idea to organise regular team building events. And singing together is known to be one of the best ways of not only lifting spirits but also of building connectedness.
When you’re selling an idea or want to build up expectations and desires, don’t rush your client, pause for 10 seconds and let them reflect on the quality and value of your ideas.
Say Less …..Think More is the motto of the UK Speechwriters Guild of which we are members. It’s worth writing these 4 words down as a template as you prepare to write a speech.
We came across a memo which had been sent out by a large international marketing company to staff and key suppliers on the need for good writing. It pointed out that poor writing reflects badly on a business. It can be time-wasting, costly, even damaging and reflects on the sender. On the other hand, good […]
If you want your audience to listen to your full message, make sure you get them hooked in the first 30 seconds. It used to be said that the perfect pop song lasted 3 minutes. Now all of this is changing because of the way streaming services, like Spotify, pay royalties only if the track […]