A story …
A story is a powerful tool in your arsenal to help you open up a discussion on a tricky subject with your client or colleagues.
Here is one of our favourite stories …
A story is a powerful tool in your arsenal to help you open up a discussion on a tricky subject with your client or colleagues.
Here is one of our favourite stories …
William Hague, a former Foreign Secretary and one-time leader of the Conservative Party, is an excellent speaker. He first spoke at a Tory Conference when he was 16! His speaking tips are always worth hearing. Three we particularly liked are: People decide whether to listen or tune out at the start. What goes into […]
You need a plan – one that your client can buy into – one that your client knows is focused on their needs – not on yours. The difference a good plan can make to any outcome is immeasurable.
Barry was in hospital last month for 4 days. He was surprised by how customer-focused it was and how special he was made to feel. The NHS reminded him of a first-class agency.
What’s your culture? An anthropologist is visiting the Ubuntu tribe in Africa and suggests a game to the children. He places a basket of sweets near a tree and makes the children stand some 100 metres away. He then announces that whoever reaches the tree first would get all the sweets in the basket. Then […]
If you want to get your audience’s attention learn to Headline. It’s no different from the way an Editor approaches their newspaper. Every article demands a headline that will grab attention but at the same time says something about what is to follow in the article. So employ the same tactic when you speak. What […]